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Are you the best in your profession, but communicating that message to new clients doesn’t come easy?
Are you trying to grow your business, but can’t seem to attract the clients that you need?
Do you have a desire to leverage some of the latest changes in Web 2.0 and Social Media, but find them confusing?
Small Business Owners, Independent Business Professionals & Entrepreneurs: If you are like most entrepreneurs, you went into business to chase your passion. Somewhere along the journey you discovered that marketing was an essential part of your business success. Shortly there after you found that you aren’t so wild about this thing called marketing.
The majority of small business owners that I talk with go so far as to say that marketing doesn’t work, is confusing and is a lot of hard work. Then there are those business professionals that spend countless hours at networking events just hoping for referrals/new clients, but have no real game plan for generating results.
Upon further discussion, I often find that these small business owners are doing little to nothing to generate new clients through their website, social media, blogging and/or search engine optimization.
For those entrepreneurs that are venturing into this world of marketing, they are all too often confronted with a complex mixture of technology and geek speak with little too no direction as to the best course of action for their business.
Regardless of your chosen profession, I am sure you will agree that a consistent source of new clients is critical to the success of your business. Even for the most successful self-employed business professionals that I speak with, many of them don’t have a good handle on where their best clients are generated or how to reproduce the results.
Marketing in any form (word-of-mouth, SEO, blogging, social media) all require a solid plan of action that not only allows you to measure your results, but provides a means of adjusting your marketing process as required to improve those results.
Most of us have heard of Pareto’s principle (also known as the 80-20 rule) where 80% of your revenue is generated by 20% of your clients (your best clients). What if you could predictably and reliably attract more of your BEST clients that are also your most profitable group of clients? Often, believe it or not, I find that for most professionals these are the clients that they enjoy working with the most.
The solution is actually a very simple strategy whereby you implement a solid marketing plan, that provides measurable results. The key is creating a proven marketing plan, implementing that plan and measuring the results so that you know what is working. For the strategies that are not working as well as we hoped, we make the required adjustments to improve the desired results.
Often times I am working with small business owners that aren’t sold on the idea of the coaching process. What if you not only had a coach that worked with you to increase your understanding of the techniques required to get solid results, but was actually in the game with you. I take the approach of coaching you through the process and then I get in the game with you!
Tired of working with tire kickers that take up a lot of your time, but never add anything to your bottom line? Would you like a marketing plan that produces a constant flow of qualified prospects and your idea clients?
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