Persistence Marketing:

Owning your own business, marketing that business and most importantly attaining that holy grail of success can be a very intimidating road to travel. If you have owned your own business for any length of time and actually worked that business you understand exactly what I mean by that statement. Those fears, challenges and the anxieties that accompany you on that journey are all part of a process called learning.

For me, there have been a number of those hurdles that pushed me outside of my comfort zone, but in looking back I am very thankful that I pushed through that phase to be in a position to reap the benefits. Article Marketing was one of those areas that while very intimidating when I started out, now almost seems to be second nature. With that said, I am not claiming to be a great writer by anyone’s imagination, but I do find it much easier to put my thoughts and words to print.

Call me an optimist, but I am a firm believer that anyone with the determination can become a writer. As with anything in life, there will always be people with varying levels of expertise, so I am not claiming that everyone has the ability to become a famous writer. Personally, I have no desire to achieve that kind of fame through my writings, but my goals are to put words to my areas of expertise in an attempt to help others. In the process I also create a lot of traffic to my website, add a critical component to my overall marketing, grow my network marketing business and I would like to think that I am able to help others along the way.

Some of the challenges that I faced when starting out with my article marketing where:

-          What do I write about?

-          How do I structure my articles?

-          Now that I’m done, where do I put them?

-          Soon afterwards I started wondering how to speed up the process.

If you have started a network marketing business, an online business or as a conventional business of some type you already know all of the questions that people are asking. Now, you may be wondering how I can make that statement. That is easy because at some point in time you were probably asking the same questions. Think about the challenges that you have faced in building your network marketing business. Everyone at some point in time that finds themselves in your shoes have asked those very questions.

When writing, you must put your thoughts to words that speak directly to the hearts and minds of your target audience. If you are writing for promotional purposes, you need to answer the questions that your prospects are asking, at least to the point that they have the desire to purchase your products and/or services. When you understand the needs of your target market, begin to address those needs and help to lift that burden from their shoulders you will begin to see real growth in your business.

While I have answered a few of the above questions in previous articles (Article Marketing for Success, Article Marketing for Success – Part 2), one of my biggest challenges was going faster. While I started finding the process of writing my articles to be going better and better, the act of having to publish those articles was tiresome.  Being a bit of a speed freak, this area of my life was no different. I wanted to go faster.

Before I get to the going faster part, remember if you are on the wrong road going faster, that simply means that you have found yourself lost faster than others may have. Make sure that when you are going faster, you are on the right road, going in the right direction with a clear understanding of the ultimate destination. For me I wanted to publish my articles on sites that would get the most exposure, drive the most traffic to my sites and ultimately get picked up by other article directories without my having to publish them myself. While I have covered that in the past I felt that it was important to at least mention that fact.

By far one of the best tools that I have put in my tool box was a neat little application that has thousands of article directories listed and allows me to publish my articles to as many of them as I would like. Please do NOT think that you need to publish your articles to thousands of article directories. Most importantly that would be a huge waste of your time and secondly you would not get nearly enough benefits from all of the work that you put in. You should always measure the return on the work that you put into any given task. If the return is not sufficient to warrant the work you must either become more proficient at the task or drop it in favor of something more beneficial.

After looking at a number of different tools for the purpose of easing the task of publishing my articles I found that one tool in particular work better than anything else that I had found. Again I use that tool to publish to a select few articles directories that bring me the most bang for my time, but the time savings was important to me. I quickly tired of going to directory after directory to publish my articles. Given the ability to open one application and automate that process such that everything was in one place was a huge relief. Now I am able to write an article and have that article published on a multitude of sites in less time that I used to be able to write an article. That is the kind of progress that I strive for and I am sure you would enjoy yourself.

Remember, that while it may be a little intimidating when you first implement article marketing into your marketing plan, stick with it because it is by far one of the best ways to generate traffic, and sales in your business. Once you have decided what to write, the best place to publish that article and you want to speed up the process of publishing I would highly recommend using Article Submitter Pro.