Persistence Marketing:

If you are trying to build an online business or you’ve taken your network marketing business online, you no doubt understand the importance of website traffic. With a few simple searches you can find all the information that you would ever want (or need) as it pertains to search engine optimization, pay per click, search engine rankings, article marketing, back links, Search Engine Marketing and the list goes on.

While there are a number of tools, strategies and methods of generating traffic for your site it becomes readily apparent that pay per click (PPC) gets more than its share of the lime light. While it is hard to dispute the fact that PPC is an incredible source of generating website traffic and thereby generating massive numbers of prospects there are a number of issues that seem to get glossed over. One of the biggest issues is the cost associated with an effective PPC campaign.

Don’t get me wrong on this one. Cases where you need to generate a lot of traffic quickly, the budget is in place to run an effective campaign, you have someone experienced enough to run an effective campaign and you have the systems in place to handle the flood of prospects in an effective manner, I would say start today. Unfortunately this is rarely the case.

As a society we have created this fast food or instant gratification mentality that causes everyone to expect that everything they want in life can be obtained as easily as pulling up to your favorite fast food and ordering a cheese-burger. While that can be done from time to time there is typically a VERY large price tag associated with those types of accomplishments in such a short period of time. The good news is that if you have the funding to pull off such a rapid explosive growth the payoff and a return of those funds invested can be realized in a very short time frame.

So, by now you may be thinking that you don’t have a huge budget to start a PPC campaign.

Don’t worry, because speaking from experience, while it would be nice to be in the position of having a large budget, it is not a requirement.  What if I were to tell you that the facts show that 85% of the online marketing dollars are spent on paid advertising? Furthermore paid search only represents 10-15% of the market.  To put these facts another way, 85-90% of searches result in an organic clicks and NOT paid clicks, while approximately 85% of the marketing dollars are spent chasing the paid clicks.

Largely due to our fast food mentality the industry, as a whole, continues to focus on the least productive piece of search marketing (PPC or Paid Search) while virtually ignoring the Organic Search Engine Marketing. As a whole the majority of people do not what to tackle the hard work of generating Organic Search Engine Marketing, largely because that would require a huge commitment to website content. To further complicate matters organic traffic is VERY rarely immediate and therefore flies in the face of the instant gratification mentality that is so common.

If you happen to be one of those individuals that truly has a desire success, but you don’t have the deep pockets to make it happen overnight, I am living proof that it can be done. While SEO or Search Engine Optimization often requires patience and practice it doesn’t necessarily require an investment of money, but it will take time. If you’d be willing to do SEO on your own, there are a number of strategies that won’t cost you an arm and a leg to implement.

If you have followed any of my writings you will know that one of my favorites, that has been proven to work, is article marketing. While I would recommend reading one of my articles that goes into a lot more detail on article marketing, the process consists of writing articles and submitting them to leading article directories. With each article you publish you have the ability to create a link back to your website. This is very simple act is a great method of creating yourself a lot of ‘one-way’ backlinks. Create a habit of writing and publishing a minimum of 2 or 3 articles every week and within a matter of months you will have tons of backlinks.

If you are looking for a magic pill and instant gratification in SEO then you are looking at the wrong strategy. SEO success requires patience and persistence, but over time the results can be huge. To Your Success!