All to often I am talking with small business owners and entrepreneurs that know they need to start leveraging the power of email marketing, but find it to be a daunting task. Many times they already have a large database of contacts in their favorite CRM database and don’t want the hassle of having to import their contacts into a separate database just for the email marketing campaigns.
Well a great solution that I have used and find to be a very powerful and useful tool for managing my email marketing campaigns is Swiftpage. The really unique thing about Swiftpage is that it works with many of the more popular CRM tools allowing you the ability to manage your email marketing right from the comfort of your favorite contact manager. For those of you using Mircrosoft Outlook or ACT you will find it a snap to use.
In short, SwiftPage is a revolutionary email marketing service that allows anyone from a small business owner to an fortune 500 sales, marketing team to work more effectively.
SwiftPage integrates right into ACT! by Sage, Sage CRM, SalesLogix, or Microsoft Outlook so you do not need to import or export your list to the SwiftPage system each time. Send from 1 to 100,000 emails without using your ISP or tying up your own network through SwiftPageâ€™s powerful and reliable servers.
With Swiftpage Email Marketing solutions you can view immediate results with graphical and detailed Open-Click reporting. They also include reports for unopened, opted-out, unsent, duplicate emails.
If you want to get real creative, create a SwiftPage Call List by bringing your open, click and score data back into each contactâ€™s history within ACT! or SalesLogix. Based on a recipientâ€™s level of interest, the most active person is at the top of the list allowing sales to click down through the list, access all of the contact data as necessary allowing increased efficiency and closing rate.
Swiftpage also provides an integrated survey feature with enhanced branding that allows users to create and edit surveys that match your marketing material, include custom HTML backgrounds and your choice of fonts and colors. SalesLogix users can bring survey data into the SalesLogix database for individual contacts and view the survey answers as a whole.
Worried about staying compliant with all of the SPAM regulations that exist. No worries: Swiftpage takes care of the heavy lifting so that you stay compliant with the CAN-SPAM laws and automatic suppression of email addresses that have opted-out (account wide).
What’s the point of spending a lot of time with your email marketing if you can’t brand yourself and/or your company. With the Swiftpage Email Templates being pre-populated into each account you can find a template that is right for you. Already have your own HTML emails, import your own HTML emails then make use of the Mail Merge fields to personalize, share your templates with other users in the account.
For those that have a sales/marketing team that may be using Swiftpage the account reporting compares open and click data across marketing and sales (all users) to give an overall view of a campaign ROI.
Revolutionize Your Marketing Efforts with Swiftpage. Swiftpageâ€™s email marketing solutions give you and your team the tools to create, send and track email blasts to your contacts directly from your CRM database.
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